Privacy Policy

PRIVACY POLICY

Dense Global

Last Updated: 19 February 2026

Dense Global (a trading name of The Family Pharma Ltd) respects your privacy and is committed to protecting your personal data.

This Privacy Policy explains how we collect, use, store and disclose your personal data when you visit or make a purchase from www.dense.global (the “Site”).

This Privacy Policy should be read together with our Terms of Use and Cookie Policy.

1. WHO WE ARE

For the purposes of applicable data protection legislation, including the UK General Data Protection Regulation (UK GDPR), the data controller is:

The Family Pharma Ltd trading as Dense Global
Registered in England and Wales

Email: hello@dense.global

2. THE PERSONAL DATA WE COLLECT

We may collect, use, store and transfer the following categories of personal data:

Identity Data

  • Name

  • Title

Contact Data

  • Billing address

  • Delivery address

  • Email address

  • Telephone number

Financial Data

  • Payment card details (processed securely by third-party payment providers)

Transaction Data

  • Details of products purchased

  • Order history

Technical Data

  • IP address

  • Browser type and version

  • Device information

  • Time zone setting

  • Login data

Usage Data

  • Information about how you use our Site

Marketing and Communications Data

  • Your preferences in receiving marketing communications from us

We may also collect aggregated or anonymised data for analytical purposes.

3. HOW WE COLLECT YOUR DATA

We collect personal data in the following ways:

  • Directly from you when you place an order, create an account or contact us

  • Automatically through cookies and analytics technologies

  • From third-party service providers such as:

    • Shopify

    • Payment processors

    • Analytics providers

    • Marketing platforms

4. HOW WE USE YOUR PERSONAL DATA

We will only use your personal data where permitted by law.

Most commonly, we use your personal data to:

  • Process and deliver your orders

  • Manage payments and refunds

  • Communicate with you regarding your order

  • Manage our relationship with you

  • Improve our website, products and services

  • Administer and protect our business

  • Send marketing communications where you have opted in

We do not sell your personal data to third parties.

5. MARKETING

You may receive marketing communications from us if:

  • You have requested information from us; or

  • You have purchased products from us and have not opted out

You may opt out of receiving marketing communications at any time by:

6. DISCLOSURE OF YOUR PERSONAL DATA

We may share your personal data with:

  • Payment service providers

  • Delivery and logistics providers

  • IT and website hosting providers

  • Professional advisers such as lawyers, accountants or auditors

  • Analytics and marketing service providers

All third parties are required to process your personal data in accordance with applicable data protection laws and only on our instructions.

We do not allow third parties to use your personal data for their own marketing purposes.

7. INTERNATIONAL TRANSFERS

Your personal data may be transferred outside of the United Kingdom or European Economic Area where we engage international service providers.

Where such transfers occur, we ensure appropriate safeguards are in place, such as:

  • Standard Contractual Clauses (SCCs); or

  • Transfers to countries deemed to provide an adequate level of data protection

8. DATA SECURITY

We have implemented appropriate technical and organisational measures to protect your personal data from:

  • Accidental loss

  • Unauthorised access

  • Disclosure

  • Alteration

Access to personal data is restricted to employees and service providers who require it for legitimate business purposes.

9. DATA RETENTION

We retain personal data only for as long as necessary to:

  • Fulfil the purposes for which it was collected

  • Comply with legal, accounting or regulatory obligations

Transactional and financial data is typically retained for up to six (6) years for tax and contractual compliance.

10. YOUR LEGAL RIGHTS

Under applicable data protection laws, you may have the right to:

  • Request access to your personal data

  • Request correction of inaccurate data

  • Request deletion of your data

  • Object to processing

  • Restrict processing

  • Request data portability

  • Withdraw consent where processing is based on consent

To exercise any of these rights, please contact us at:
hello@dense.global

11. COOKIES

We use cookies and similar technologies to:

  • Enable core website functionality

  • Analyse website traffic

  • Improve user experience

  • Deliver relevant advertising (subject to your consent)

You can manage your cookie preferences through our Cookie Settings on the Site.

12. CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time.

Any updates will be posted on this page with a revised “Last Updated” date.

13. CONTACT US

If you have any questions regarding this Privacy Policy or our data practices, please contact:

hello@dense.global